Key messages & framing by ICP

General problem statement/opportunity definition

You need to build a product that other platforms want to build onto, especially in the commerce industry where there’s highly-specialized technology launching every week—and because your customers, the merchants, are using new tools all the time.

In other words, successful product feature expansion relies on building a product that fixes a unique problem and integrates with other important apps, making your tool more valuable to end-users.

But if you’re bottlenecked by the number of engineers on your team, budget, and time, then an embedded integration platform is the answer for quickly being able to expand your product through integrations while simultaneously building out other core features.

Tools tend to be built in silos—specialized to one core problem or use-case. At Alloy, we’re connecting all of these tools, bringing them together to allow technology to communicate seamlessly through data syncs, enabling end-users to scale efficiently.

Overview (Alloy’s core themes)

What is Alloy (36 characters)

The integration layer for ecommerce

What is Alloy (10 words)

Alloy is the integration layer for the ecommerce software world

What is Alloy (25 words)

Alloy is the integration layer for the ecommerce software world. We connect with hundreds of apps so you don't have to.

What is Alloy (50 words)

Today there are thousands of apps in the ecommerce world, most of which don't connect or integrate fully with each other. At Alloy, we're building the missing connectivity layer for ecommerce. We integrate with hundreds of apps - ranging from Shopify and BigCommerce to Netsuite - so you don't have to.